Evaluation - 4

Who would be the audience for your media project?

My opening sequence  targets a very specific audience.Modern technology and gadgets combined with affluence has given rise to a generation of movie goers who need to be entertained by the most suave and sophisticated kind of characters. I believe the 'smooth operator ' kind of hitman would entice this group of people - both young and old men and women , educated and aspiring to become something in the world.I am hoping that Harvard and Oxford educated young men and women would also be attracted to view this movie.The target audience of any movie is very significant as the producer and director have to cater to particular tastes, likes and dislikes. I have noticed that with the birth of mobile phones and remote controlled devices, man has taken crime to a completely new level and I am astonished that intelligence is used to commit criminal activities. There is certainly a growing number of people out there who are stimulated by how the human mind connives finely organized crimes against mankind and it is this group of people that my movie is targeted at. On the other hand i also believe that ordinary middle class young people would also be attracted to this movie as it contains elements of fantasy and mystery that appeals to them. Living a mundane, down to earth routine life would inspire them to dream of exciting and elegantly dark situations. 'The Last Hit' would transport them into that world that they can only dream of.

Below are a few examples of people who would be targeted;

Age: 18

Where she would shop: Top Shop, Levis, Urban Outfitters

What music she likes: Rock, Pop, Punk, R&B, Dance

Favorite TV programmes:  Chuck, Greek, The O.C, Supernatural

Favorite Films: Pulp fiction, Hitman, Taken

Hobbies: Parties, Concerts, Reading, Socialising

 Age: 20

Where he would shop: Urban Outfitters, Blue Ink, GAP

What music he likes: Rock, Puck, Rap, Drum & Bass

Favorite TV programmes:  Nikita, Burn Notice, Leverage, White Collar, In Plain Sight

Favorite Films: Hitman, Face-off, The Transporter, Crank, xXx

Hobbies: Parties, Reading, Socializing, going to the pub

 Age: 28

Where would he shop: Calvin Klein, Armani, Marc Jacob

What music he likes: Classical, Symphony, Opera 

Favorite TV programmes: CSI, Criminal Minds, The Mentalist

Favorite Films: James Bond, The Transporter, Hitman

Hobbies: Reading, Going to the opera, Watching plays and ballets, High class social events.